By Andy, May 25 2016 10:39AM
Cows ought not to eat nuts tomorrow…. That’s how my Dad used to tell me to remember how to spell the word content! Not really sure where that saying came from or if it’s just another of my dear old Dad’s pearls of wisdom!
However, nowadays, ‘content’ means something different, in marketing terms, and has a very important role in your marketing strategy.
That’s not to say that the ‘content’ of your marketing hasn’t always been key, but never more so than since the advent of what is now known specifically as ‘content marketing’.
You may have also heard the terms ‘story telling’ and, perhaps, ‘user journey’ used in equal amounts too, but, whatever you call it, it’s crucial as part of today’s marketing landscape – it’s how you are perceived by your customers; dictates how much Google likes and ranks your site; and affects the extent to which the masters of social media display your messages to its millions of followers.
So, for the avoidance of any doubt, what exactly is ‘content’?